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FloraFind

CHALLENGE

FloraFind is a mobile phone app that uses image recognition to identify plan species by their leaves, fruits, flowers, or bark. I was tasked with designing a brand identity that would help distinguish it from similar tools on the market by focusing on its commitment to environmentalism, learning, and the joy of being in nature.

 

SOLUTION

  • Construct a visual identity that evokes the brand’s values.

  • Design a logo and responsive icon set.

ROLE

Brand Identity

 

INDUSTRY

Education

 

TASK

Branding

Logo Design

Responsive Icon Design

 

TOOLS

Illustrator

 

DURATION

May 2020

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