FloraFind

CHALLENGE

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FloraFind is a mobile phone app that uses image recognition to identify plan species by their leaves, fruits, flowers, or bark. I was tasked with designing a brand identity that would help distinguish it from similar tools on the market by focusing on its commitment to environmentalism, learning, and the joy of being in nature.

SOLUTION

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• Construct a visual identity that evokes the brand’s values.

• Design a logo and responsive icon set.